Jonathan Ive, designer of the iMac, iPod and iPhone Loses Domain Fight...

Jonathan Ive, designer of the iMac, iPod and iPhone, has lost a claim for domain names carrying his name because his name is not a trade mark and because he shuns publicity. His name is not used enough in commerce to be protected, an arbitrator has ruled.
Ive has applied for European Community trade marks but they have not yet been registered.
UK-based Harry Jones registered jonathan-ive.com, jonathanive.com, jony-ive.com and jonyive.com in 2004 and operates a website at those addresses carrying news about and praise for Ive and his designs.
Ive came to international prominence when he designed the iMacs that helped to revitalise computer-maker Apple's fortunes in the late 1990s. He has since also designed the iPod and iPhone for Apple, for whom he works full time.
Apple offered Jones $10,000 for control of the domain names, but Jones had already told the company that he would sell the names for $400,000, and was aware that the company had paid $1 million for the iphone.com domain name.
Ive took a case to the World Intellectual Property Organisation (WIPO)'s arbitration centre under its domain name dispute resolution policy (UDRP), which can transfer domain names under certain criteria.

The Register